Pre-Sell to Validate
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1. Validating Startup Ideas
- Why is it important to validate startup ideas?
- What indicates idea validation?
- Pre-sales, the key validation indicator
- Common concerns of pre-selling
- Pre-Sales vs Fake Door testing
2. Pre-Selling your Business
- My 4-step pre-selling framework
- Types of pre-sales
- Building your landing page
- Should do when pre-selling
- Pre-selling service businesses
- Pre-selling physical and digital products
- Pre-selling SaaS & marketplaces
3. 10 Methods to Get Pre-Sales
- 1) Leverage your audience
- 2) Build in public
- 3) Niche communities, forums & subreddits
- 4) Publishing content
- 5) Engineering-as-Marketing
- 6) Guest-posting & podcast appearences
- 7) Cold-outreach
- 8) Facebook & Google ADs
- 9) Niche online & physical events
- 10) Leverage marketplaces

2. Pre-Selling your Business

A deep dive into pre-sales as the key idea validation metric.

7 Lessons