After interviewing +100 failed startup founders, I identified a pattern: most startups fail because founders don't validate their business ideas.

Over the years, I've tested various idea validation methods, including running customer interviews, building a user waitlist, creating a Fake Door MVP, etc.

But none of them have worked for me as well as pre-sales.

Pre-selling is an incredible way of identifying if people are willing to pay for your product idea, without investing any money or time on building it.

In this course, I'll teach you my pre-selling framework. If you follow my steps, you'll go from having an unvalidated idea to acquiring your first 3-5 pre-ordering customers.

The course is divided into two parts:

1) Theory: I go over what is idea validation, why to use pre-sales, my 4-step pre-selling framework, the types of pre-sales, and various examples of founders pre-selling different business models.

2) Practice: I go over 10 actionable frameworks to get your first customers and in that way validate your startup idea, all along with real case studies on how I or other founders have used such strategies.

This course applies to all business models, whether you're building a SaaS, eCommerce, marketplace, service, physical product or any other type of company.