Should do when pre-selling
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Pre-Sell to Validate
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1. Validating Startup Ideas
Why is it important to validate startup ideas?
What indicates idea validation?
Pre-sales, the key validation indicator
Common concerns of pre-selling
Pre-Sales vs Fake Door testing
2. Pre-Selling your Business
My 4-step pre-selling framework
3
Types of pre-sales
Building your landing page
Should do when pre-selling
Pre-selling service businesses
Pre-selling physical and digital products
Pre-selling SaaS & marketplaces
3. 10 Methods to Get Pre-Sales
1) Leverage your audience
2) Build in public
3) Niche communities, forums & subreddits
4) Publishing content
5) Engineering-as-Marketing
6) Guest-posting & podcast appearences
7) Cold-outreach
8) Facebook & Google ADs
9) Niche online & physical events
10) Leverage marketplaces